Press

PRESS

THE HWYS CO. · LXXXII

THE BRAND

THE HWYS CO. is a premium streetwear label founded in Miami. The brand was conceived in 2024 and relaunched in 2026 with a focus on quiet luxury, underground premium feel, and limited-run capsules. The signature LXXXII reference connects the brand to its founding year energy. Designs reflect Miami's underground heritage — high-street meets nostalgic — built for the route they forgot.

QUICK FACTS

  • Founded: 2024 (relaunched 2026)
  • Based: Miami, Florida
  • Categories: Tees, hoodies, headwear, accessories
  • Price tier: $35 – $145
  • Production: Premium garments, limited runs
  • Drop cadence: 4–6 capsules per year

FOR PRESS INQUIRIES

Editorial features, product loans for shoots, founder interviews, brand stories:

hello@thehwysco.com

Response window: 24 hours

ASSETS

High-resolution logo files, product photography, and founder portraits available upon request. Specify intended use in your email.

SOCIAL

THE HWYS CO. · LXXXII · Built for motion